Our retail purchases account for over 70 percent of the Gross Domestic Product, according to the U.S. Census Bureau.
That means that our decisions as consumers make a big difference, economically. And they make a big difference in how lightly we live on the earth, too. Here are a few ideas on how to use our purchasing power to reduce our environmental impacts. Many of them will be familiar to you.
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Choose quality over quantity. A really terrific jacket that you wear almost every day and that lasts for years is a better environmental choice than eight or ten jackets that you throw away after six months. One amazing chocolate truffle is as satisfying as three cheap chocolate bars.
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Walk or bike instead of driving. It costs you nothing more than a bit of your shoe soles (much less than gasoline), and has little environmental impact and is even healthy for you.
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When you do buy a car, buy one that is fuel efficient. An electric car would be even better (unless your electricity is 100% coal). About 85 percent of a car's environmental impacts come from its fuel consumption.
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Buy or rent a smaller home-- preferably one near work.
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Install compact fluorescent or LED lights in your home. They come in all shades, and they save about two-thirds of the electricity you would use with incandescent lighting.
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Use caulking to seal openings in the exterior wall roof and floor of your home. Most of the wasted heating in your home comes from these leaks.
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Install water saving devices in your home. Faucets, shower heads, toilets, dishwashers and clothes washers all come in water-efficient models. The average U.S. home uses 100 gallons of water per person per day. Installing these devices easily reduces that number by two thirds without changing your life style.
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Plant things, especially trees. living systems make oxygen for us to breathe, control and clean the water flow in the environment and make us happy.